We can help you develop new leads and boost repeat business by targeting key buyers and influencers through compelling communication, personalised to customers’ specific markets and interests. Direct Marketing should concentrate on the ‘offer’ supported by thought provoking simple concepts and simple statements. Effective DM is not concerned with aesthetic value – but with action.

People don’t buy, they choose. It’s a combination of heart and logic - our experience of the 5 factors most critical to success will ensure the maximum return on your investment.

The mailing list accounts for up to 60% of the success of any mailing, so accurate data is essential. We can identify and sort your existing customer and prospect data and help you to effectively ‘grow’ your own database to a point where you can more effectively segment and target both your customers and look-a-like prospects.

Direct Marketing Services:-

• An integrated and scheduled programme to ensure support for all your sales and marketing activities
• Direct mail, fax mail, e-mail and telephone support, for research and appointment booking  
• Database development and management, copywriting, printing, collation and distribution
• Full use of the internet to maximise opportunities for remote management of your database